Meghan Markle’s iconic engagement coat from LINE the Label has been rereleased! The aptly-renamed “Meghan” coat is available for $740.
The coat was hard to get your hands on before Meghan wore it – the brand had a low-profile before Meghan began wearing their styles – and it immediately sold out at all outlets following the engagement announcement. Now, the brand has rereleased and renamed the style. Get yours at Shopbop or at Farfetch.
Shortly after the engagement announcement, the president and co-founder of LINE, John Muscat, released a statement that said:
“[LINE the Label is] incredibly honored that Meghan chose to wear a LINE coat to mark this very special occasion. Meghan has an effortlessly chic sense of style, which we’ve always admired. We know this particular coat is one of her favorite pieces so we have officially decided to name it the ‘Meghan.’ We are elated for Meghan and wish her a lifetime of happiness with Prince Harry.”
This coat was the first of many items to sell out immediately after Meghan wore it, marking the beginning of the “Meghan Markle Effect.” The “Meghan Effect” is a consumer phenomenon where, essentially, if she wears it, it will sell out. Make sure you snap up your Meghan coat from LINE the Label soon!